6 Business Lessons You Should Learn from Apple
Perfection is cool, but
it comes with a lot of performance pressure. People always expect more from
you. It takes a lot of hard work, long working hours and sleepless nights to be
the best.
Well, I don’t think so.
Hard work can make you successful but not the most successful.
So, if it is not hard
work that makes you the best then what is required to be on the top?
It’s destiny and luck?
Not really.
Destiny and luck are
very overrated, especially when you think you cannot control them. The man
makes his own destiny through his dreams and intentions and luck is always
about availing new opportunities.
I am not going to talk
about luck and destiny in detail, you can read the alchemist instead.
To be a successful
businessman, you should look around and see who is going it the best in your
industry. It would be really helpful for you.
How many of you heard
about Apple, Inc? Stupid question
Let me modify it a bit.
How many of you know
why Apple is successful?
There are many reasons
that make Apple a groundbreaking tech company.
In this article, iPad repairing serviceLahore will be answering this question in detail. Analyzing the Apple business, I have come up with some lessons that every business should learn from Apple.
If you were an Android
user currently shifted to Apple product. I may know the answer. There are many
things that makes Apple different from all the other brands in the marketing,
from the technology to marketing and in-store experience, there is no match to
Apple.
Here are some USPs of
Apple that every business (whether it is tech or non-tech) should learn from
Apple, Inc.
There is a myth about
successful brands that they are complicated. I don’t know where this myth comes
from, maybe the previous brand makes sure they are complex enough to be
successful or maybe brands always pretend to be complex and unreachable.
Apple has broken this
myth. They don’t invent exotic products, but they just recreate the existing
technology by making it simpler. Form the design of devices to the development
of software, Apple makes sure to keep everything simple. A complex company
always feel it hard to change because they are already complex. A company with a
simple process and easy software development can always have room for improvement
and their people are more creative.
So, here is the first
business lesson, you can learn from Apple, keep it simple, stupid.
The thing I like the
most about Apple is that they are not into the competitor’s race. Everyone
wants to beat them and be on the top, but Apple never considers anyone their
competition, even they don’t think so they are in any race. The only goal of
Apple is to be better than themselves.
Recently, I was watching
Simon Sinek’s video speaking to the public, he talked about on incident when he
was once showing Microsoft new Zune to Apple’s senior executive. Simon Sinek
said, he praised Microsoft new Zoon a lot because Apple had not introduced such
technology. He also said that Microsoft new Zoon it is better than their iPod
touch.
The reaction of the executive
of Apple was “I have no doubt.”
It was a completely
unexpected reaction but it has shown that Apple’s leaders very well know the
game they’re in. They know they don’t have to be best at everything, they just need
to be better than what they are currently doing.
The way Apple priced
its products is amazing. Learning the psychology of their customers, they are
subconsciously making decisions for them. When it comes to price your product,
you should not compete with anyone on this. Know your customers and how much they
would pay you for this product. Don’t compete on prices, it never works.
Apple is not following
anyone to set their prices. They know their credibility and also that their
customers are willing to pay higher for their products. It’s simple, if Nokia starts
to compete with Apple on their prices, they will end up losing their own
customers.
So, pricing is all
about the credibility of your company, demand for the product and the
psychology of your customers. Yes, the cost of your product also matters while
prices. Believe me, when it comes to Apple product, you are paying them a lot more
than their cost.
You might have noticed
that for every product they have 3 different prices based on their specs. It’s
also a strategy, the keep their one product cheaper with fewer specs than
demanded, one product is very expensive with extra specs, and at the end, in
the middle, they have the product with a little bit more specs then you
require. Most of the people choose the middle product with a bit extra specs
and pay you higher. This is how Apple plays with the buying decision of their
customers by keeping some products cheaper and some products more expensive and
the ideal ones a bit more than what is required. Business must learn pricing
strategy from Apple.
Optimized Customers
Experience
If you haven’t used any
Apple product then ask any Apple customers about why they like Apple.
Apple is a customer-oriented
company and from their products to the Apple Store experience, they always
worked on optimizing the customers’ experience.
The Apple devices are
so simple to use even a person without any technical knowledge can use it. The
optimized user experience is a major reason why Apple doesn’t spend a lot on
their content marketing because their customers create content for them.
You can see tons of
videos on YouTube, people reviewing on their new iPhone or unboxing their Apple
devices. Apple has made the customers experience so optimized that its
customers celebrate when they get any Apple device and share it on social media
and YouTube to share their feelings with other people.
The company has
designed their work in a way that they feel pleasant to all senses of customers
and they get an emotional attachment with their products.
It was about the
product of Apple, but customers experience is not all about the product. The experience
of a customer with company start when he enters your store and Apple know it
very well. The environment at Apple gadget shop Lahore is so pleasant
that you are likely to spend a lot of time here, trying different devices and
asking questions to friendly staff members. Unlike other staff, Apple staff
never get annoyed from their customers’ question and they always have a lively
simple on their faces that further improve the experience of people at Apple
Store in Lahore.
Know Your Customers’
Emotions
The emotional
connection with your customers is the most important thing for every company. Have
to ever see the ads of Apple? You never saw them talking about the specs of
phone but they more focus on the emotions and comfort their customers get by
buying devices of Apple.
Why makes the stories,
videos and memes of Apple go viral?
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